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Max Tolkoff on 91X, Alternative Radio and KROQ from 1986

Max Tolkoff has an opinion or two on the state of Alternative radio. This is the man responsible for The Edge format which eventually wound up on over 30 Alternative radio stations by the mid 90’s. Max tells tales on how his love of skiing, biking, and bad gambling decisions led to his career in the 80’s as the Program Director for 91X in San Diego, followed by stints at WFNX in Boston, and Indie 103.1 in Los Angeles. After all that, we analyze a ten song chunk of music played on KROQ in 1986.











































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